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The Beautiful Paintings

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2023

Product / Creative / Production

Product / Creative / Production

Product / Creative / Production

THE Client

THE Client

Damien Hirst

THE BRIEF

The Beautiful Paintings invited collectors to generate their own unique Damien Hirst “Spin Painting” through a machine-learning system, a major evolution in Hirst’s decades-long interest in removing the artist’s hand from the act of making. Building on the original Spin Paintings (1992), the project shifted authorship further by allowing the audience to choose colours, shapes, and styles through a generative dashboard that echoed the randomness of Hirst’s mechanical Spin machines.

THE WORK

THE RESULTS

THE BRIEF

The Beautiful Paintings invited collectors to generate their own unique Damien Hirst “Spin Painting” through a machine-learning system, a major evolution in Hirst’s decades-long interest in removing the artist’s hand from the act of making. Building on the original Spin Paintings (1992), the project shifted authorship further by allowing the audience to choose colours, shapes, and styles through a generative dashboard that echoed the randomness of Hirst’s mechanical Spin machines.

THE WORK

THE RESULTS

THE BRIEF

The Beautiful Paintings invited collectors to generate their own unique Damien Hirst “Spin Painting” through a machine-learning system, a major evolution in Hirst’s decades-long interest in removing the artist’s hand from the act of making. Building on the original Spin Paintings (1992), the project shifted authorship further by allowing the audience to choose colours, shapes, and styles through a generative dashboard that echoed the randomness of Hirst’s mechanical Spin machines.

THE WORK

THE RESULTS