Great Expectations was a unique, community-driven project created at the intersection of art, pop culture, and digital experimentation. Shortly after the launch of The Currency, Drake released Certified Lover Boy featuring cover art by Damien Hirst, a global moment that sparked intense public debate around the imagery. We decided to respond creatively to this momentum: Hirst produced a new body of works that fused the visual language of The Currency with the emoji-based aesthetic of the album cover.

Because the original artwork had been created specifically for Drake, we chose not to commercialise this new series. Instead, the project became a cultural gesture aimed at rewarding the early collectors who had supported The Currency.