A Beautiful World is Mario Testino’s global photographic project exploring cultural identity through traditional dress, ritual, and community heritage across more than 30 countries. At a moment when Testino sought to move beyond fashion photography, he wanted to apply his eye for beauty and portraiture to subjects outside the fashion world. Working with him, we helped shape this shift, transforming his lens into a tool for cultural storytelling rather than fashion documentation, and grounding the project in authenticity rather than aesthetics alone.