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56 Days in Arles

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2020

Creative / Production / Editorial

Creative / Production / Editorial

Creative / Production / Editorial

THE Client

THE Client

Francois Halard

THE BRIEF

56 Days in Arles began during the quiet, uncertain months of the COVID pandemic, when François Halard, considered the best interior photographer in the world, isolated in his home in Arles. We invited him to create one Polaroid per day, capturing the atmosphere, objects, and shifting light of his private world. Each day, a new Polaroid was published and made available for $1,000, creating a real-time connection between Halard’s daily ritual and a global audience confined indoors. What began as a minimal daily exercise evolved into a deeply intimate visual diary, a rare look into the personal environment of one of the most influential living photographers. The project resonated culturally as a contemplative record of solitude, routine, and interior life at a moment when the world was collectively paused.

THE WORK

THE RESULTS

THE BRIEF

56 Days in Arles began during the quiet, uncertain months of the COVID pandemic, when François Halard, considered the best interior photographer in the world, isolated in his home in Arles. We invited him to create one Polaroid per day, capturing the atmosphere, objects, and shifting light of his private world. Each day, a new Polaroid was published and made available for $1,000, creating a real-time connection between Halard’s daily ritual and a global audience confined indoors. What began as a minimal daily exercise evolved into a deeply intimate visual diary, a rare look into the personal environment of one of the most influential living photographers. The project resonated culturally as a contemplative record of solitude, routine, and interior life at a moment when the world was collectively paused.

THE WORK

THE RESULTS

THE BRIEF

56 Days in Arles began during the quiet, uncertain months of the COVID pandemic, when François Halard, considered the best interior photographer in the world, isolated in his home in Arles. We invited him to create one Polaroid per day, capturing the atmosphere, objects, and shifting light of his private world. Each day, a new Polaroid was published and made available for $1,000, creating a real-time connection between Halard’s daily ritual and a global audience confined indoors. What began as a minimal daily exercise evolved into a deeply intimate visual diary, a rare look into the personal environment of one of the most influential living photographers. The project resonated culturally as a contemplative record of solitude, routine, and interior life at a moment when the world was collectively paused.

THE WORK

THE RESULTS